Genesco Sports Enterprises (GSE) is a leading brand consulting agency that specializes in leveraging sports properties to drive brand awareness, equity, and sales for their clients. By associating with sports properties on both a national and local level, GSE helps their clients amplify and authenticate their brand's position in the marketplace. One of the key benefits of investing in sports properties is the ability to build lasting connections with consumers.

While a person's taste in music and fashion may change over time, their team loyalty remains constant, creating a cradle-to-grave experience. GSE helps clients tap into this loyalty to establish emotional connections and increase sales by influencing purchasing demand. Additionally, GSE's capabilities extend to enhancing corporate culture.

Through sport investments, clients can improve their corporate reputation, motivate staff, and gain valuable B2B networking opportunities. GSE prides itself on providing a two-way partnership that supports multiple business objectives for their clients. GSE's extensive range of services includes corporate consulting, efficient negotiations, research and insights, event activation and hospitality, Hispanic marketing, digital content, and talent procurement.

Their dedicated team utilizes innovative strategies and tools to deliver impactful results in the sports marketing landscape. With locations in Chicago, Dallas, New York, and Seattle, GSE is committed to helping brands connect with fans, build awareness, and drive loyalty through the power of sports sponsorships