# Guardian Financial Group

- **Website:** <https://guardianfg.com>
- **Primary alias:** `guardianfg.com`

## Description

Guardian Financial Group is a financial advisory firm based in Phoenix, Arizona, offering personalized guidance to help clients pursue greater financial independence. Its services include financial planning, investment strategies, wealth management, fiduciary advice, and operational plans designed to guide clients’ financial futures. The firm works with people who prefer to manage their finances themselves as well as those seeking a more formal advisory relationship, and aims to tailor its approach to each client’s needs and priorities.

As a first step, clients complete a Financial Insights Survey to help the firm understand what matters to them and shape strategies in motivating, relevant terms. Guardian Financial Group says its mission includes protecting and supporting military members, veterans, first responders, teachers, and others who feel underserved or distrustful of the personal finance industry. The firm also shares educational articles on topics such as retirement, investments, savings, and risk management. Securities are offered through Cambridge Investment Research, Inc., and advisory services through Cambridge Investment Research Advisors, Inc.; these firms are not affiliated with Guardian Financial Group.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [instagram](https://instagram.com/guaridanfinancialgroup)
- [facebook](https://facebook.com/MattPontesGuardianFinancialGroup)
- [twitter](https://twitter.com/GuardianFinGrp)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idY2OZpJkD/w/325/h/130/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790437265137)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idY2OZpJkD/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790437265486)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Granny Smith | #8d9b9c | accent |
| Catalina Blue | #062f87 | dark |
| Porcelain | #e5e8e9 | light |

## Fonts

- Cormorant Garamond — asset _(google)_
- Cormorant Garamond — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idY2OZpJkD/w/1500/h/500/id2z4uMQZJ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790437264979)

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_Source: <https://brandfetch.com/guardianfg.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._