# G.U.D. HOLDINGS

- **Website:** <https://gud.co.za>
- **Primary alias:** `gud.co.za`
- **Location:** Western Cape, South Africa

## Description

Welcome to FRAM, where quality and performance meet to cater to the needs of DIY enthusiasts, professional motorsport racers, and trusted workshop mechanics since 1934. Our world-class filters are designed to excel in all operating conditions, offering superior filtration for all vehicles, including passenger vehicles, trucks, buses, motorcycles, ATV, and agricultural or off-road equipment. Why choose us? FRAM offers OEM quality you can trust, backed by a comprehensive warranty. Our products are rigorously tested and have been proven to have double the life of many competitor filters. To show our appreciation to distributors, retailers, and workshops, we run quarterly promotions and have a Fit-a-FRAM program that rewards support with promotional items and signage. Explore our wide range of oil, air, fuel, and cabin air filters, as well as filter kits. FRAM is a global filter brand known for its racing heritage, quality, and reliability. Visit our website to learn more and discover why FRAM is the trusted choice for top-quality filtration solutions.

## Industries

- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_
- 🏭 Heavy Industry and Engineering
- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/channel/UC2vc7hkTFxNkpB60q3mE4oQ)
- [linkedin](https://linkedin.com/company/g-u-d--holdings-pty-ltd)
- [instagram](https://instagram.com/gud_filters)
- [facebook](https://facebook.com/gudfilters)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9AANZi9i/w/3744/h/2453/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781074604251)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9AANZi9i/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781074604367)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persian Red | #cf2e2e | accent |
| Korma | #9c4d10 | dark |
| Cinnabar | #eb3435 | light |

## Fonts

- FuturaStd — asset _(custom)_
- ETmodules — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9AANZi9i/w/1128/h/191/idSXu3Pqau.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781074604483)

---

_Source: <https://brandfetch.com/gud.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._