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Guidepost

@guidepost.net

Guidepost is a health, wellness and fitness company.

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Guidepost is a brand dedicated to improving the quality of life for people living with diabetes. Established in 2012, Guidepost aims to help those affected by this condition, which affects over 400 million people worldwide. Led by a team of medical doctors, scientists, and AI specialists, Guidepost is committed to finding solutions and offering support to as many individuals with diabetes as possible.


Despite advancements in diabetes treatment, the condition still requires significant self-care. To live a healthier life and reduce hospitalizations, individuals with diabetes need to closely monitor their diet and lifestyle choices, often necessitating behavior change and ongoing support. Guidepost strives to alleviate this burden by providing sophisticated, personalized coaching powered by AI.


Through their platform, over 100 clinically trained professional coaches engage with individuals living with diabetes, offering unparalleled support. Recognizing the benefits of Guidepost's service, insurers and device makers have partnered with the brand, enabling them to help their clients manage their diabetes more effectively. This collaboration leads to better treatment outcomes, allowing partners' businesses to thrive.


Guidepost leverages the power of data to offer personalized coaching at scale. With the latest advances in machine learning and deep learning, Guidepost's coaches can access expert clinical judgment with the click of a button. Over the last decade, the brand has accumulated a significant and unique dataset from millions of calls between coaches and clients.


By automating complex judgment through AI, Guidepost empowers its coaches to work faster and more efficiently with less training, addressing the overwhelming demand for personalized coaching. Guidepost's team consists of experienced professionals, including CEO and co-founder Graham Rowe, Chief Medical Officer and Co-founder Professor David Segal, Product Lead Jacob Flanders, Chief Technology Officer Greg Van Berkel, AI Lead Renier van Rooyen, Solutions & Quality Executive Tracy Hesslewood, and Operations Executive Alexandra Menego. In addition to their team, Guidepost boasts a credible board of directors and observers, including Non-Exec Chairman Herschel Mayers, Observer Marc Herson, and Non-Execs Dominique Collett, John Seymour, and Richard Johnson.


To learn more about Guidepost or get in touch, visit their website at 116 Oxford Road, Melrose Estate, JHB, ZA, 2196 or contact them via email at website@guidepost. net

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Company Type

Privately Held

Company Size

51-200

Year Founded

2012

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