Gulf for Good is a UAE-based non-profit organization that is dedicated to improving the lives of underprivileged children worldwide. Since its establishment in 2001 under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, Gulf for Good has funded over 63 projects in 30 countries, assisting more than 33,300 children in need. Their adventure challenges serve as fundraisers for these projects, with every challenge supporting a charity in the same country where it takes place.

The sponsorship collected by participants is invested in child-focused projects that primarily revolve around education, housing, and healthcare. In addition to their adventure challenges, Gulf for Good also operates Thrift for Good, a charity thrift shop established in 2020 that aims to reduce waste and support children around the world through the rehoming of preloved items. Gulf for Good is registered as a UAE NPO (150021) and a UK Registered Charity (1140294).

Their vision is to empower individuals to change their own lives and the lives of children globally by providing them with life-changing experiences, adventure challenges, and fitness opportunities. With a strong emphasis on compassion, teamwork, fun, courage, trust, and community, Gulf for Good strives to make a positive impact on the world and encourages others to get involved in their mission