# Guoman

- **Website:** <https://guoman.com>
- **Primary alias:** `guoman.com`

## Description

Guoman Hotels was a London hotel brand representing three properties: The Cumberland, The Royal Horseguards, and The Tower Hotel. Its portfolio brought together stays in key London locations, with each hotel offering a distinct character and guest experience. The Cumberland is presented as comfortable and vibrant, combining service with an eclectic atmosphere. The Royal Horseguards is described as a luxury hotel and British icon, distinguished by its history and grand character. The Tower Hotel focuses on providing guests with attentive service and a memorable stay.

The brand has now entered a new chapter: Guoman is being retired, while its hotels continue to welcome guests under individual identities and websites. The Tower Hotel has transitioned to Thistle Hotels as a flagship property. The Royal Horseguards and The Cumberland have their own dedicated websites, reflecting their individual personalities. This transition is presented as an evolution in how the hotels connect with guests, rather than a closure or change to the hotels themselves. The portfolio’s focus remains on London accommodation and guest experiences.

## Industries

- ✈️ Travel and Tourism
- ✈️ Accommodation and Hotels _(under Travel and Tourism)_
- 💎 Luxury
- 💎 Luxury Travel and Experiences _(under Luxury)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idKwA4Xs5i/w/820/h/727/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792383010037)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Teak | #b1a06d | accent |
| Hawaiian Tan | #9d4e16 | dark |
| Danube | #6caecd | light |

## Fonts

- Lora — asset _(google)_
- var(--gms-text-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKwA4Xs5i/w/960/h/538/idykq6AO1S.jpeg?c=1bxid64Mup7aczewSAYMX&t=1651979596899)

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_Source: <https://brandfetch.com/guoman.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._