Hagar is a family of companies operating in the Icelandic food, specialty, and beverage market. They are leaders in the Icelandic grocery and retail industry, aiming to provide excellent service, sell high-quality products at reasonable prices, and have a positive impact on the environment and society. Hagar consists of various brands such as Bónus, Hagkaup, Olís, Eldum rétt, Aðföng, Bananar, Stórkaup, and Zara.

These brands offer a wide range of products and services to meet diverse customer needs. Whether you're looking for groceries, household items, fresh food, delicious meals, or trendy fashion, Hagar has got you covered. Their commitment to sustainability is evident in their annual sustainability report, which outlines their efforts to promote environmental responsibility and social impact.

With a central focus on customer satisfaction, Hagar strives to deliver exceptional value and ensure that their products and services make a positive difference in the lives of their customers and the community. Contact them at their headquarters in Holtagörðum, Reykjavík via phone or email for any inquiries