Founded over 10 years ago by two visionary investors, Hakuba Hotel Group (HHG) is a passionate and dynamic team dedicated to showcasing the natural beauty and vast potential of Hakuba Valley. As the largest hospitality company in the region, HHG offers a diverse portfolio of boutique hotels, premium chalets, and apartments, as well as international food and beverage outlets. With a commitment to innovation and technology, HHG ensures that guests have a comfortable and memorable experience in Hakuba.

The group recently expanded its offerings with the opening of ROKA, a high-end apartment hotel, and THE HAPPO, a boutique hotel. The team at HHG is driven by a shared passion for curating unforgettable moments in Hakuba and aims to establish the region as Japan's premier all-year resort. With core values of integrity, fairness, community, teamwork, guest experience, technology, accountability, flexibility, and quality, HHG strives to create unforgettable Hakuba moments for travelers who love sports, adventure, and nature