# Halfmagicbeauty

- **Website:** <https://halfmagicbeauty.com>
- **Primary alias:** `halfmagicbeauty.com`

## Description

HALF MAGIC is an award-winning makeup brand founded by Donni Davy, the head makeup artist for HBO’s Euphoria. Its vegan, cruelty-free products are designed to help people express their individuality through playful color, sparkle, and creative looks. The collection includes eye, lip, and face makeup, along with tools and accessories, and features both everyday essentials and statement-making finishes.

Eye products include eyeliners, eye crayons, mascaras, liquid and shimmer eye paints, pressed glitter, and single shadows and palettes. Lip offerings range from glosses, oils, balms, and liners to soft matte lip creams and coordinated kits. HALF MAGIC also sells face gems in varied colors and finishes; the tiny rhinestones use hypoallergenic, medical-grade adhesive and require no additional glue. Limited-edition Euphoria x HALF MAGIC collections bring together products inspired by the series and created by Davy. Customers can shop online, explore sets and best sellers, and join Club HALF MAGIC for rewards.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [youtube](https://youtube.com/channel/UCtujSK5jo9ANfaxDhaFBtMQ)
- [instagram](https://instagram.com/halfmagicbeauty)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idTU5fkDQ4/w/820/h/109/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790859570287)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Manz | #ebef66 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- system-ui — asset _(system)_
- system-ui — asset _(system)_

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_Source: <https://brandfetch.com/halfmagicbeauty.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._