Hammerhead is a cutting-edge brand that is dedicated to building the future of cycling. With a team of highly disciplined individuals, Hammerhead strives to master their craft and create top-quality products in the cycling industry. They focus on developing innovative solutions that push the boundaries of their categories, rather than spreading themselves thin with a wide range of products.

Their main goal is to make Karoo 2 the world's best cycling computer. Committed to their mission of inspiring and empowering all people to unlock their athletic potential through cycling, Hammerhead acknowledges the bicycle as a force of good in the world. They believe that cycling enhances the lives of individuals, making them healthier, fitter, and better versions of themselves.

This quest for personal improvement forms the core of Hammerhead's mission. Founded in 2013 by Piet Morgan and Laurence Wattrus, Hammerhead was born out of a realization that the cycling computer market was lacking in meeting the needs of cyclists. Since then, the team at Hammerhead has been guided by the core needs of cyclists, ensuring that their products cater to the demands of the sport.

Hammerhead fosters a culture of athletics within their team, with many members being passionate cyclists themselves. They value mentorship and strive for excellence in their work environment, emulating the dedication, precision, and companionship found in elite sports teams. This attitude allows Hammerhead to provide maximum freedom and flexibility in their work structure, offering remote work options, flexible hours, and unlimited time off.

With a strong commitment to supporting each other, Hammerhead ensures that every team member receives benefits such as remote-friendly policies, unlimited paid time off, medical and dental insurance, reimbursement for Strava and Zwift subscriptions, as well as race and event fee reimbursement. They believe in the power of teamwork and collaboration to achieve their mission. Trusted by the best, Hammerhead is proud to be an independently run subsidiary of SRAM, headquartered in New York City.

They share a common goal with SRAM of improving the cycling experience and are continuously striving to provide innovative solutions for cyclists. As a technology company, Hammerhead aims to inspire and empower individuals to unlock their full athletic potential through cycling. They can be reached for press, general inquiries, and sponsorship opportunities.

With a wide range of resources and a commitment to customer satisfaction, Hammerhead is paving the way for the future of cycling