Hapinoy is a brand that is deeply rooted in the Filipino culture and serves as a catalyst for change and progress in local communities. They focus on empowering women microentrepreneurs (nanays) who run sari-sari stores, small neighborhood retail shops. With over one million sari-sari stores across the Philippines, Hapinoy recognizes the immense potential these stores hold in providing essential products and services to communities.

Since their establishment in 2007, they have partnered with and trained over 14,000 microentrepreneurs, known as Hapinoy Negosyantes. Through comprehensive resources and support, Hapinoy enables these nanays to become more effective microentrepreneurs, better equipped to overcome the challenges of running and expanding their stores. Hapinoy's mission is to create opportunities for sari-sari store owners to learn, grow, and meet the evolving needs of their communities.

They achieve this through various avenues, including education, linkages to capital, new business opportunities, and technology enablement. Additionally, Hapinoy fosters a sense of community among the microentrepreneurs through their network called Samahang Hapinoy, which serves as a support group for each individual. By championing the growth of sari-sari stores and the businesses of nanays, Hapinoy envisions a dynamic network of microentrepreneurs contributing to the socio-economic growth of their families, communities, and the country as a whole.

With Hapinoy, progress is continuous and flourishing together is made possible