# Happiness Project

- **Website:** <https://happinessproject.com>
- **Primary alias:** `happinessproject.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Bensenville, Illinois, United States
- **Company kind:** PARTNERSHIP

## Description

Welcome to the Happiness Project, where our mission is to spread joy and support those affected by mental health issues. In 2017, our founder Jake experienced a tragic loss when a classmate, Nick, lost his battle with mental illness. Nick's entrepreneurial dreams and love for classic rock inspired us to create a brand that embodies his spirit and legacy. At the Happiness Project, we believe that no one should go through their journey alone. Through our fun-loving community, we strive to show the world that it's okay to not be okay. Our brand encourages everyone to embrace what makes them happy, providing strength and encouragement along the way. We're proud to donate 15% of our net profits to the American Foundation for Suicide Prevention (AFSP). AFSP works tirelessly to save lives and bring hope to those affected by suicide through research, education, advocacy, and support for survivors. By supporting the Happiness Project, you're also supporting this vital cause. Join us in spreading happiness and making a difference. Shop our University Collection, featuring hoodies, t-shirts, hats, crewnecks, pants, and accessories. Together, we can elevate happiness and create positive change in the world.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [pinterest](https://pinterest.com/@happiness_project)
- [twitter](https://twitter.com/happinessmerch)
- [instagram](https://instagram.com/happinessproject)
- [linkedin](https://linkedin.com/company/happiness-project-llc)
- [facebook](https://facebook.com/happinessmerch)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id4Mgxx1ER/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782359257575)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id4Mgxx1ER/w/760/h/327/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782359257476)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #232323 | dark |
| Aqua Island | #aadddd | light |
| Turquoise Blue | #5fcbea | accent |

## Fonts

- Jost — asset _(google)_
- schoolbell_regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id4Mgxx1ER/w/1500/h/500/idXutq9vaf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782359257780)

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_Source: <https://brandfetch.com/happinessproject.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._