# Hard Luck Design

- **Website:** <https://hardluckdesign.co.nz>
- **Primary alias:** `hardluckdesign.co.nz`
- **Founded:** 2020
- **Employees:** 2+
- **Location:** Mangere Bridge, New Zealand
- **Company kind:** PUBLIC COMPANY

## Description

Hard Luck Design is a creative team composed of talented individuals - Telia, Maria, and Christian. Founded in 2021 during the Covid-19 pandemic, we started as a side hustle and now collectively pursue our creative passions, creating innovative and engaging projects. Our brand name, 'Hard Luck,' is inspired by the idea of learning from mistakes and moving forward. We strive to bring together our diverse interests, cultures, and experiences to redefine Pasifika-led design in the creative industry. Maria, our Graphic Designer, is a visual storyteller blending Fijian and Sāmoan descent in her work. Telia, the Accounts Lead, leverages her Communications background to drive positive change for her community. Christian, our Managing Director, merges his Cook Island and Māori heritage to lead various creative endeavors. Together, we aim to uplift and empower people by intertwining culture and design to communicate unique stories. Contact us to collaborate on your next project.

## Industries

- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [instagram](https://instagram.com/hardluckdesign.nz)
- [linkedin](https://linkedin.com/company/hard-luck-design)
- [facebook](https://facebook.com/Hardluckdesign)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhieY99dt/w/147/h/37/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776477428924)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhieY99dt/w/1792/h/1792/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776477429499)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Loafer | #f8fbf4 | accent |
| Deep Teal | #002f2e | dark |
| White | #ffffff | light |

## Fonts

- neue-haas-grotesk-display-pro — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhieY99dt/w/1128/h/191/id2OYpf8CI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776477429606)

---

_Source: <https://brandfetch.com/hardluckdesign.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._