# Hardy - **Website:** - **Primary alias:** `hardyfishing.com` ## Description Hardy is a renowned brand that specializes in fly fishing equipment and accessories. Established in 1872 by William Hardy, the brand initially started as a gunsmith shop in Alnwick, Northumberland. However, it quickly expanded its offerings to include superior quality river and sea fishing tackle, gaining immense popularity. Hardy's most famous product, the Perfect reel, was launched in 1891 and remains a staple in their product lineup to this day. Over the years, Hardy has continued to innovate, introducing reels like the Fortuna, the Cascapedia, and the Hardy Angler's Guide, among others. The brand's focus on quality and innovation has earned them multiple royal warrants and a global reputation. Hardy's extensive range of tackle includes rods, flies, lures, and floats, catering to both freshwater and saltwater fishing. Their pre-war catalogues were known for their comprehensive selection, offering everything an angler could possibly need. With their expansion into London and a network of agents around the world, Hardy has become a major player in the global tackle industry. Today, Hardy continues to be at the forefront of fishing equipment, providing anglers with reliable and top-notch products that enhance their fishing experience. ## Industries - 🏈 Sports - 🏈 Fishing _(under Sports)_ - 🎸 Hobbies and Leisure - 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_ ## Links - [facebook](https://facebook.com/HardyFlyFishing) - [instagram](https://instagram.com/hardyfishing) ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idSrmQS-DG/w/820/h/289/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1731483859664) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSrmQS-DG/w/850/h/850/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731483859798) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Tall Poppy | #bd2426 | accent | | Burnham | #002113 | dark | | White | #ffffff | light | ## Fonts - ivypresto-display — asset _(custom)_ - neue-haas-unica — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._