# Harlan Financial

- **Website:** <https://harlanfinancial.com>
- **Primary alias:** `harlanfinancial.com`

## Description

Harlan Financial, LLC is a registered investment advisory firm serving individuals and businesses, with its website identifying Lancaster, Pennsylvania. The firm provides personalized guidance across investing, financial planning, and insurance, helping clients make informed decisions at different stages of their financial lives. Its services include retirement planning, financial and wealth planning, insurance planning and optimization, and personal investment analysis.

For businesses, Harlan Financial supports employer-sponsored retirement plans through 401(k) plan management, plan design reviews, and plan analysis and benchmarking. The firm also offers diagnostic reviews of personal portfolios and retirement plans, examining areas such as risk, diversification, investment costs, participation, and plan design.

Harlan Financial emphasizes fiduciary responsibility, client education, and helping clients understand their options. Its president and financial advisor, Russell “Tug” Harlan, holds AIF and ARPC designations. The firm describes its services as fee-based and notes that it uses a declining fee schedule. Harlan Financial works with clients to assess their circumstances and align planning recommendations with their financial goals, while noting that investment decisions involve risk and that services are limited to jurisdictions where the firm is registered or exempt.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/search)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idJZpCcjSp/w/237/h/134/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790440289209)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Salem | #0f8241 | accent |
| Salem | #0d8140 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/harlanfinancial.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._