Harley-Davidson is an iconic motorcycle manufacturer from the United States. It was founded in 1903 in Milwaukee, Wisconsin, by William S. Harley and Arthur Davidson.

The company has established itself as a symbol of American motorcycle culture, known for its distinctive heavyweight motorcycles with a V-twin engine. The company's headquarters is located in Milwaukee, Wisconsin, where it manages its global operations. Harley-Davidson has manufacturing facilities spread across the United States.

It also has international manufacturing plants in Brazil, India, and Thailand. Harley-Davidson offers a wide range of motorcycles, including cruising, touring, and customized models. The company also sells branded motorcycle parts, accessories, and apparel.

Additionally, it provides financial services to support motorcycle purchasing and ownership. On a global scale, Harley-Davidson operates in over 100 countries. It has a network of authorized dealerships that provide sales, service, and support for its products.

The company has several noteworthy subsidiaries, including the Harley-Davidson Financial Services and Harley-Davidson Motor Company Group. It also has joint ventures with companies like Hero MotoCorp in India. In terms of market position, Harley-Davidson is known for its strong brand image and loyal customer base.

The company holds a significant market share in the heavyweight motorcycle segment in the United States and has a growing presence in international markets. However, it faces competition from other motorcycle manufacturers like Yamaha, Honda, and BMW. In recent years, Harley-Davidson has faced challenges due to changing consumer preferences and an aging customer base.

To address this, the company has been focusing on expanding its product lineup to attract younger riders and exploring opportunities in electric motorcycles. Harley-Davidson introduced its first electric motorcycle, the LiveWire, in 2019. As of the latest updates, Harley-Davidson reported a decline in global sales in the first quarter of 2021.

To revitalize its business, the company has been implementing a five-year strategic plan called Rewire. This plan aims to streamline operations, optimize its product portfolio, and expand its digital capabilities. The company is also committed to sustainability efforts, including reducing emissions and increasing renewable energy use in its operations.

In conclusion, Harley-Davidson is an iconic American motorcycle manufacturer known for its heavyweight motorcycles and strong brand image. The company operates globally and offers a range of products and services for motorcycle enthusiasts. While facing challenges, it continues to innovate and adapt to changing market trends to maintain its position in the motorcycle industry