# Lazada

- **Website:** <https://haruteq.com>
- **Primary alias:** `haruteq.com`

## Description

**Lazada Group: Revolutionizing E-Commerce in Southeast Asia**

Founded in 2012, Lazada Group has established itself as Southeast Asia’s premier eCommerce platform, operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Headquartered on the technological backbone of Alibaba Group, Lazada connects millions of consumers to an extensive array of brands and sellers, offering a unique shopping and entertainment experience. 

Lazada's portfolio includes LazMall, a virtual shopping mall that guarantees 100% product authenticity and fast delivery, as well as a comprehensive Marketplace that empowers retailers with access to millions of customers and vital support services. With a diverse selection across 18 categories, including health & beauty, fashion, and home appliances, Lazada caters to the evolving needs of its shoppers.

Further enhancing the user experience, Lazada invests in innovative logistics and secure payment solutions, ensuring seamless transactions for users new to digital commerce. Committed to reaching 300 million customers by 2030, Lazada continues to set new standards in online retailing.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0iMQt1QI/w/150/h/150/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740695064066)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0iMQt1QI/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740695064847)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e61c1c | accent |
| Kenyan Copper | #772608 | dark |
| Fountain Blue | #5b9fc4 | light |

## Fonts

- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0iMQt1QI/w/1500/h/500/idsmEvzC3f.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740695064283)

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_Source: <https://brandfetch.com/haruteq.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._