# HATRA｜ハトラ

- **Website:** <https://hatroid.com>
- **Primary alias:** `hatroid.com`
- **Founded:** 2010
- **Employees:** 2+
- **Location:** Sumida-Ku, Tokyo, Japan
- **Company kind:** PUBLIC COMPANY

## Description

HATRA is a Tokyo-based brand that was established in 2010. With a vision of "liminal wear," HATRA designs and offers clothing that embraces boundary-situational and ambiguous areas through the application of 3D cloth simulation and other digital technologies. The brand showcases its innovative designs at major exhibitions worldwide, including "Future Beauty - Future of Japanese Fashion" at the Museum of Contemporary Art Tokyo, "JAPANORAMA" at the Pompidou Center Metz in France, and "Making FASHION Sense" at the House of Electronic Arts in Basel, Switzerland. HATRA has also received prestigious awards, such as the Tokyo New Fashion Designer Award in 2019. Their collection includes a wide range of products, including accessories, outerwear, shirts, hoodies, tops, robes, skirts, and trousers. With their cutting-edge approach to fashion, HATRA is at the forefront of pushing the boundaries of style and design.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [twitter](https://twitter.com/hatra_official)
- [linkedin](https://linkedin.com/company/hatra)
- [instagram](https://instagram.com/hatra_official)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id7SkqJtFq/w/145/h/39/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774226630384)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7SkqJtFq/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774226630482)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cobalt | #094eb5 | accent |
| Tundora | #4c4c4c | dark |
| Loblolly | #c1c9d1 | light |

## Fonts

- var(--FONT-STACK-HEADING) — asset _(custom)_
- var(--FONT-STACK-BODY) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7SkqJtFq/w/1500/h/500/idR6moUgm2.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774226630656)

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_Source: <https://brandfetch.com/hatroid.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._