Havas Street, a division of Havas Worldwide, is a leading brand activation agency that goes beyond traditional advertising to create meaningful connections between people and brands. With a focus on experiential marketing, Havas Street specializes in driving engagement through large-scale live events, mobile marketing tours, sampling campaigns, pop-ups, and stunts. Led by CEO Adrienne Cadena, the agency has executed successful activation programs for renowned brands such as Nike, Beam Suntory, PepsiCo, JPMorgan Chase, Heineken USA, and LEGO.

Cadena's leadership has propelled Havas Street to become one of the foremost activation agencies in the country. Supported by a team of experienced professionals, including President John Marchini and Senior Vice President Victoria Armas, Havas Street ensures flawless execution of strategic plans, creative concepts, and program logistics. They stay at the forefront of emerging trends and regulations to craft immersive and engaging experiences for consumers.

With a commitment to excellence and a passion for delivering results, Havas Street continues to push the boundaries of brand activation, leaving a lasting impact on both clients and communities