# Haven Wealth Planning

- **Website:** <https://havenwp.com>
- **Primary alias:** `havenwp.com`

## Description

Haven Wealth Planning is a fee-only, fiduciary financial planning and investment management firm based in Kirkwood, Missouri, serving families and professionals throughout the St. Louis area. Founded by lead financial planner Jeff McGovern, the firm works with clients who want guidance managing their finances alongside demanding careers and family priorities. As a registered investment advisory firm, Haven states that it acts in clients’ best interests and receives compensation from clients rather than commissions, referral fees, or product sales.

Its services include personalized financial planning, investment management, retirement planning, and support for career changes, growing families, education funding, charitable giving, and major purchases. Investment guidance uses an evidence-based approach, with strategies such as global diversification, low-cost investing, asset allocation, rebalancing, and asset location. The firm also helps clients consider investment tax planning, review insurance coverage, and coordinate estate planning with an attorney. Haven does not sell insurance products. Its planning approach emphasizes collaboration, accountability, and long-term thinking, helping clients organize financial decisions and work toward both near-term priorities and future aspirations.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/HavenWealthPlanning)
- [linkedin](https://linkedin.com/company/havenwealthplanning)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6EcirmFD/w/1495/h/399/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790439909869)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6EcirmFD/w/1428/h/1427/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790439910238)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Old Gold | #d6bc31 | accent |
| Mirage | #192037 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6EcirmFD/w/200/h/33/idyL64WTOL.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790439910317)

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_Source: <https://brandfetch.com/havenwp.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._