# HDI

- **Website:** <https://hdi.com>
- **Primary alias:** `hdi.com`

## Description

HDI is a bee-inspired wellness and personal care brand with an official online store serving customers in Indonesia. Its range includes bee-derived products such as honey, bee propolis, bee pollen and royal jelly, alongside supplements for immunity, vitality, bone and joint health, throat comfort and digestive health. The store also offers HDI-branded products for adults and children, including lozenges, herbal remedies and children’s gummies.

Beyond supplements, HDI features skincare under the BSKIN name, with cleansers, serums, moisturisers, eye care, skin tint and other products for concerns such as acne, uneven tone and ageing. Its Better Botanics collection covers hair, face, body, intimate and oral care, as well as baby soothing products. Customers can shop online, browse promotions and access information about HDI, health and events. The brand also lists HDI Centers across Indonesia and shares news about community initiatives and social impact. The site states that its products use natural ingredients, are registered with Indonesia’s BPOM and include clinically tested offerings.

## Industries

- ⛑ Health
- ⛑ Alternative and Natural Medicine _(under Health)_
- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/betterwithHDI)
- [facebook](https://facebook.com/p)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKNV77UfV/w/172/h/75/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790888654970)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Coral Red | #ff353f | accent |
| Mine Shaft | #373737 | dark |
| Apricot | #eb7e7e | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- PragmaticaBook — asset _(custom)_

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_Source: <https://brandfetch.com/hdi.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._