Head to Head is a brand that provides mentorship to youth, helping them develop positive self-images during crucial stages of their lives. Their main focus is on connecting Olympians with young individuals in Canada, offering mentorship programs that have already benefited over 19,000 youth through 300 mentorship sessions. The impact of these programs is evident, with survey results showing that 90% of participants feel more confident and equipped to manage nerves and anxiety, while 85% have a better understanding of what it takes to fully commit to their goals.

Head to Head was founded in 2016 by Martha McCabe, a 2-time Olympian, who recognized the influence her voice had on young people and wanted to reach out to as many Canadians as possible. Additionally, she discovered the challenges faced by Olympians when transitioning into life after sports. This led her to create Head to Head, which aims to empower the next generation, ensuring they reach their full potential with confidence.

The brand also provides support and purpose to Canadian Olympians through financial assistance and mentorship opportunities. Head to Head stands by its commitment to promoting positivity, resilience, healthy habits, and inspiring confidence in everyone they interact with