# Heart FM

- **Website:** <https://heartfm.co.za>
- **Primary alias:** `heartfm.co.za`
- **Founded:** 1997
- **Employees:** 51+
- **Location:** Cape Town, Western Cape, South Africa
- **Company kind:** PRIVATELY HELD

## Description

Heart FM is Cape Town's biggest independent commercial radio station, known for its deep roots in the community and commitment to the values of its listeners. Originally launched as P4 Radio in 1997, it quickly became a favorite among high-income earners with its pure jazz offering. In 2006, the station rebranded to Heart 104.9 FM, and later dropped the frequency to become Heart FM, Cape Town's Beat. With the rebranding came a more diverse mix of music, catering to a wide-ranging audience. In 2013, Heart FM expanded its network coverage to include the Drakenstein, West Coast, Swartland, Overberg, and Overstrand regions of the Western Cape Province. Today, Heart FM is a polished and professional platform, offering a perfect mix of old and new music, intelligent talk, and dynamic entertainment. It continues to be the trusted soundtrack to the lives of its fiercely loyal audience.

## Industries

- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 🍿 Arts and Entertainment

## Links

- [youtube](https://youtube.com/channel/UC1d2SoEnfxusOA9m-FQyduw)
- [twitter](https://twitter.com/Heart1049FM)
- [instagram](https://instagram.com/heart1049fm)
- [linkedin](https://linkedin.com/company/heart-fm)
- [facebook](https://facebook.com/Heart104.9FM)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlriqLKKo/w/320/h/320/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782028711591)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlriqLKKo/w/158/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782028711507)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #e60122 | accent |
| Chambray | #364a8a | dark |
| Havelock Blue | #5aa1e3 | light |

## Fonts

- Lato — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlriqLKKo/w/1500/h/500/idgoNc1LwP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782028711838)

---

_Source: <https://brandfetch.com/heartfm.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._