Hebel & Co is a premium brand based in Los Angeles, California, specializing in crafting authentic halva. With a commitment to quality, they meticulously source the finest ingredients to produce the highest quality halva available. As a family-owned and -operated business, Hebel & Co embraces a scientific approach called kvetching and kvelling to create their beautiful and delicious halva.

The brand's journey began when two immigrants from the Mediterranean arrived in Queens, New York, carrying their love for halva. However, without a recipe, their descendants took on the challenge decades later. Scott, one of the founders, immersed himself in chemistry, science, and confectionery resources, experimenting with various techniques and ingredients.

Eventually, Katie joined the production process, and together they embarked on building a halva business. Hebel & Co's handmade halva is a result of their dedication to tradition and their passion for using top-quality ingredients. Their versatile halva can be enjoyed in numerous ways, from spreading it on bread to incorporating it into ice cream, cookies, and more.

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