# Heideq - **Website:** - **Primary alias:** `heideq.com` - **Founded:** 2020 - **Employees:** 2+ - **Location:** Kangasala, Pirkanmaa, Finland - **Company kind:** PRIVATELY HELD ## Description Heideq is a brand that is dedicated to fashion without compromising the well-being of people and the planet. They prioritize transparency and accountability in the fashion industry through their Fashion Transparency Index 2023. This annual report assesses the disclosure of supply chain practices and impacts by 250 of the world's largest fashion brands and retailers. The findings of the index reveal that while progress on transparency is slowly improving, there is still much work to be done. The key findings of the index include: - Overall score: The average score of the brands creeps up to 26%, with 70 brands scoring in the 0-10% range. - Luxury sector: More luxury brands are disclosing their factory lists, with one luxury brand scoring 80% overall. - Supply chain traceability: Over half of the brands disclose their first-tier supplier lists, but the overall average score in this section is only 23%. - Tax & purchasing practices: Less than half of the brands publish their responsible tax strategy, and only a minority share their responsible purchasing code of conduct. - Waste & overproduction: The majority of brands do not disclose their annual production volumes or have a commitment to reduce production. - Just transition: Most brands lack transparency in enabling a just transition to a circular economy. - Deforestation: Only 12% of brands have committed to zero deforestation, and a small percentage have made measurable progress. - Climate crisis: Only 9% of brands share their actions to support suppliers in switching to renewable energy, and most do not disclose the fuel used in production. - Living wages: Only 1% of brands disclose the number of workers in their supply chains being paid a living wage. - Freedom of association: While many brands publish policies supporting freedom of association, few disclose how they put them into action. - Water & chemicals: Only a small percentage of brands publish supplier wastewater test results, and even less disclose water-related risks assessments. - Due diligence: Brands have varying levels of disclosure on conducting human rights and environmental due diligence. - Sourcing materials: While many brands publish targets on sustainable materials, not all define what they mean by 'sustainable'. Heideq aims to drive greater accountability in the fashion industry and empower consumers to make informed choices through their Fashion Transparency Index. By advocating for transparency, they believe that positive change can be achieved to ensure the fashion industry respects human rights, safe working conditions, and the environment. ## Industries - 🏝 Fashion and Apparel _(under Lifestyle)_ - 🏝 Lifestyle ## Links - [facebook](https://facebook.com/heideq) - [instagram](https://instagram.com/heidequestrian) - [linkedin](https://linkedin.com/company/heideq) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idAmBHSx3z/w/1000/h/467/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776187330468) - icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idAmBHSx3z/w/1500/h/1500/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1776187330820) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Teak | #bd9a74 | accent | | Pompadour | #6b003e | dark | | Seashell | #f1f1f1 | light | ## Fonts - serif — asset _(custom)_ - Montserrat — asset _(google)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._