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Heimat

@heimat-berlin.com

Disruptive Brand Experience:People no longer want to be instructed about brands, they want to experience them.

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Heimat, a brand under the heimatTBWA\ | We Are The Disruptionยฎ Company, offers a disruptive brand experience that goes beyond traditional marketing. Recognizing that people no longer want to be lectured about brands, Heimat focuses on allowing consumers to actively experience the brand. By activating the brand core throughout the entire brand experience, Heimat creates an engaging and immersive journey for its audience.


Heimat has an impressive track record, with Hornbach being recognized as Germany's most awarded brand over the past 15 years. They also collaborate with Perwoll, hijacking Berlin Fashion Week with their innovative #RTF Not-New collection. For fans of exclusive digital art, Heimat presents The Non-Fungible Bruce BCG, the most exclusive NFT series of all time.


Other notable campaigns include Smart's first electric vehicle campaign featuring the disruptive visual element of a charging cable, Stiftung Deutsche Krebshilfe's life-saving Sun Warning Flag, Consorsbank's empowering message of self-made wealth, and Gorillas' simple yet catchy OOH and digital campaign. Heimat represents innovation and disruption in the world of branding, creating experiences that captivate audiences and push boundaries

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