Higher Education Innovation (HEI) is a brand that aims to revolutionize higher education by empowering colleges and universities to be more innovative and entrepreneurial. Their mission is to assist institutions in making the necessary pivots for continued success in today's chaotic and highly competitive higher education landscape. HEI takes a research-based approach, utilizing research findings to develop customized trainings and solutions for college and university leaders.

They offer intensive, short-term leadership workshops focused on entrepreneuring and innovation, tailored specifically for college presidents, their senior leadership teams, and aspiring future presidents. HEI also hosts an annual presidents-only conference, featuring nationally-known keynote speakers and best-practices presentations, to foster collaboration and innovative thinking. In addition, HEI provides on-site customized services to help institutions identify and implement entrepreneurial solutions to their most challenging issues.

They believe that higher education should be more financially stable, relevant, flexible, and responsive to the needs of society and the world. By supporting colleges and universities in becoming more affordable, supportive, and specialized, HEI strives to create a higher education system that can truly make a positive impact on global challenges such as poverty, hunger, and disease