# Nudge

- **Website:** <https://hello-nudge.com>
- **Primary alias:** `hello-nudge.com`

## Description

Combining personalized education, intelligent technology, behavioral insights, and human expertise, it turns complex financial choices into practical next steps. The platform supports a broad range of needs, including budgeting, debt, savings, retirement, investing, benefits, insurance, healthcare, tax planning, and major life events.

For employees, nudge provides timely, impartial guidance and personalized action plans based on individual circumstances. Its ongoing approach adapts as priorities change, helping people understand their options, set goals, and act on the benefits available to them. Human support is available when needed.

For employers, nudge offers a connected financial health program, with integrations to enterprise systems and aggregated, anonymized insights into workforce needs, financial stress, and benefit engagement. Dedicated support helps organizations focus their efforts, improve program uptake, and refine their strategy over time. Designed for international workforces, the platform operates across more than 160 countries and serves employers, brokers, consultants, and partners.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_
- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/nudge-global-ltd)

## Logos & icons

- logo _(primary)_ — SVG — [download](https://cdn.brandfetch.io/idQyJhRZUm/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1792751830448)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQyJhRZUm/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792751830754)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Green | #00ff00 | accent |
| Disco | #921060 | dark |
| Tonys Pink | #e8af8d | light |

## Fonts

- var(--_typography-primitives---family--heading-family) — asset _(custom)_
- var(--_typography-primitives---family--heading-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQyJhRZUm/w/1512/h/256/idZO4CPKFG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792751830578)

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_Source: <https://brandfetch.com/hello-nudge.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._