# Capitan

- **Website:** <https://hellocapitan.com>
- **Primary alias:** `hellocapitan.com`
- **Employees:** 2+
- **Location:** Denver, Colorado, United States
- **Company kind:** PRIVATELY HELD

## Description

Capitan provides cloud-based management software designed specifically for climbing gyms seeking to grow membership, revenue, and retention without adding staff. Its platform brings together memberships and entry passes, booking and event scheduling, waiver and document management, and reporting and analytics. Gyms can automate targeted offers, referral discounts, guest passes, check-in challenges, and reactivation campaigns to convert first-time visitors and keep members engaged. Flexible event tools support one-off sessions, recurring classes, and rolling memberships, with automated waitlists, birthday party bookings, gift passes, and priority registration. Capitan’s analytics help operators assess promotion performance, identify members at risk of leaving, and track marketing conversions through Google Analytics 4 and Meta Pixel. The service also offers guided migration and team training, PIN-based staff access, and Apple and Google Wallet barcode integration for faster check-ins. An open API and pre-built integrations connect Capitan with retail, marketing, and accounting tools. The company also shares industry resources and hosts discussions for climbing gym operators.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [instagram](https://instagram.com/hello_capitan_)
- [linkedin](https://linkedin.com/company/hello-capitan)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQbngGgAR/w/300/h/61/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792100535197)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQbngGgAR/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792100535321)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gorse | #fef84c | accent |
| Sherpa Blue | #004a59 | dark |
| Gallery | #eeeeee | light |

## Fonts

- Arial — asset _(custom)_
- var(--wp--preset--font-family--montserrat) — asset _(custom)_

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_Source: <https://brandfetch.com/hellocapitan.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._