HelloFresh is a German meal-kit company that delivers pre-portioned ingredients and recipes directly to customers' doorstep. The company was founded in November 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson, and is headquartered in Berlin, Germany. HelloFresh offers a variety of meal plans to suit different dietary preferences and needs.

Customers can choose from the Classic Plan, which includes a variety of meat and fish dishes, the Veggie Plan for vegetarian options, and the Family Plan designed for families with kid-friendly recipes. Each week, customers can select from a range of 20 recipes, and HelloFresh delivers all the necessary ingredients in the right quantity, along with step-by-step cooking instructions. Since its inception, HelloFresh has expanded its operations globally and now operates in several countries across Europe, North America, Asia, and Oceania.

The company has established subsidiaries in Australia, Belgium, Canada, France, Germany, the Netherlands, New Zealand, Sweden, Switzerland, the United Kingdom, and the United States. Additionally, HelloFresh has also formed partnerships with various grocery chains to expand its distribution network. HelloFresh is a dominant player in the meal-kit industry, holding a significant market share.

The company's global sales have experienced substantial growth over the years, reaching €3. 75 billion in 2020. Despite stiff competition from other meal-kit providers, HelloFresh has managed to maintain a strong position due to its focus on quality ingredients, convenience, and a wide range of recipe options.

Throughout its journey, HelloFresh has witnessed significant milestones. In 2017, the company went public and was listed on the Frankfurt Stock Exchange. It has also made strategic acquisitions to enhance its offerings, such as the purchase of Green Chef in the USA and Chefs Plate in Canada.

As of the latest updates, HelloFresh continues to expand its presence in existing markets and explore opportunities in new territories. The company remains focused on delivering high-quality meal-kits, promoting sustainability, and further improving its customer experience. With its innovative approach to meal preparation and delivery, HelloFresh has revolutionized the way people cook at home, becoming a household name in many countries