# HelloFreshAU

- **Website:** <https://hellofresh.com.au>
- **Primary alias:** `hellofresh.com.au`

## Description

HelloFreshAU is a meal kit company that aims to revolutionize the way you cook. With a wide selection of easy-to-follow recipes, HelloFresh provides you with everything you need for delicious dinners every night, with extra twists that elevate your dinner. Whether you prefer balanced, vegetarian, family-friendly, or gourmet recipes, HelloFresh has you covered. They also offer options like Dinner to Lunch, where you can cook once and enjoy two different meals, or Fresh & Fast recipes for those busy nights. Founded by Tom Rutledge, a self-taught cooking enthusiast and former MasterChef Australia contestant, HelloFreshAU prioritizes taste and efficiency. Tom's expertise in general management and online business operations has guided the success of HelloFreshAU. Led by Amy Smith, Chief Marketing Officer, and Managing Director, HelloFreshAU's team is made up of data nerds, culinary experts, and marketing professionals who work tirelessly to provide high-quality meal kits that make cooking healthy meals achievable for all. Experience the convenience of HelloFreshAU's meal kits and enjoy easy-to-cook meals that are packed to stay fresh and come with super easy recipes. Say goodbye to the hassle of meal planning and grocery shopping, and say hello to a delicious and stress-free cooking experience with HelloFreshAU!.

## Industries

- 🍔 Food and Drink
- 🍔 Cooking and Recipes _(under Food and Drink)_

## Links

- [instagram](https://instagram.com/hellofreshau)
- [facebook](https://facebook.com/HelloFreshAU)
- [twitter](https://twitter.com/hellofreshAU)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idV64Q4RNr/w/256/h/83/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789660943145)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idV64Q4RNr/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789660943230)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tamarillo | #a61124 | dark |
| White | #ffffff | light |
| Inch Worm | #97dc14 | accent |

## Fonts

- agrandir-tight-bold — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idV64Q4RNr/w/1500/h/500/idARctVc3s.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789660943436)

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_Source: <https://brandfetch.com/hellofresh.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._