# Herb & Needle

- **Website:** <https://herbandneedle.com>
- **Primary alias:** `herbandneedle.com`

## Description

Herb and Needle is the educational platform and creative home of Dr. Michael Keane, a practicing acupuncturist, teacher, and author. It explores acupuncture and Chinese medicine through a blend of classical traditions, modern scientific research, and practical clinical experience. Drawing on more than a decade of treating patients and teaching graduate students, the platform aims to make these subjects accessible to curious readers, students, and practitioners.

Herb and Needle offers free articles and videos on the science, philosophy, and practice of acupuncture, alongside courses designed for learners at different stages. Its cornerstone course, “De Qi: Obtaining the Qi,” examines classical literature and current research, including clinical recognition of De Qi and its possible relevance to the nervous, endocrine, immune, and inflammatory systems. The course is available with NCCAOM-approved continuing education credits or as a free, non-certified option.

The site also features books and publications, including reflections on acupuncture practice and a handbook on Chinese herbal medicine theory, as well as a blog and community updates.

## Industries

- ⛑ Health
- ⛑ Alternative and Natural Medicine _(under Health)_
- 🧪 Science and Education
- 🧪 Education _(under Science and Education)_

## Links

- [twitter](https://twitter.com/HerbAndNeedle)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrG7ehbA1/w/250/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792981039451)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrG7ehbA1/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792981039830)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Soft Amber | #d9cfb8 | accent |
| Zeus | #1e1c17 | dark |
| Roti | #c9a44c | light |

## Fonts

- -apple-system — asset _(system)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrG7ehbA1/w/1500/h/500/idUSu0OBxb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792981039625)

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_Source: <https://brandfetch.com/herbandneedle.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._