Heritage Link Brands is a globally recognized brand that was founded in 2005 by Khary and Selena Cuffe. Their mission was to break down economic barriers and create opportunities for black South African producers in the wine industry. They discovered that despite a $3 billion wine industry in South Africa, less than 2% of the industry was owned by people of color, who made up over 85% of the country's population.

Heritage Link Brands has gained recognition for its innovative approach and its commitment to inclusivity and diversity in business ownership. They have opened up commercial markets for black South African producers in countries such as Brazil, Canada, Japan, Nigeria, and the United States. In addition to their work with Heritage Link Brands, Selena Cuffe is also the Chief Growth Officer for a $700 million international services firm, while Khary Cuffe has extensive experience in financial services and has created wealth for communities both in the US and abroad.

With a commitment to diversity, entrepreneurship, and making a positive impact, Heritage Link Brands is leading the way in the wine industry and beyond