Hero Group's asset
Hero Group

@hero-group.ch

Hero AG manufactures conserves, fruit products, baby-foods, and cereal bars.

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About

Description

Hero Group is a Swiss food company that specializes in the production and distribution of food products. Headquartered in Lenzburg, Switzerland, the company was founded in 1886 by Gustav Henkenhaf and Gustav Zeiler. Initially, the company focused on the production of baby food, but it quickly expanded its product portfolio to include jams, fruit preserves, canned fruits, and vegetables.


The company's headquarters in Lenzburg serves as the central hub for its global operations. From this location, Hero Group manages its numerous subsidiaries and joint ventures across the world. Notable subsidiaries include Vitrac in France, Sunyo in South Korea, and Nutrexpa in Spain.


Additionally, Hero Group has established several joint ventures, including Hero Gida in Turkey and Hero San Daniele in Italy. These partnerships allow the company to expand its reach and cater to a diverse range of markets. The Hero Group is known for its extensive product range, which includes baby food, spreads, preserves, dessert toppings, and fruit-based products.


The company emphasizes using high-quality ingredients and maintaining the natural flavors of the fruits to create its products. Hero Group products are widely distributed across Europe, Asia, and the Americas, making it a global leader in the food industry. In terms of market position, Hero Group has established itself as a prominent player in the food industry.


The company's global sales have consistently shown steady growth, and it continues to be a preferred choice among consumers. Despite competition from other food companies, Hero Group has managed to maintain a strong market position through its commitment to quality and innovative product offerings. In recent years, Hero Group has made significant strides in its growth strategy.


The company has launched new product lines, such as organic and health-focused offerings, to cater to changing consumer preferences. Additionally, Hero Group has embraced sustainability and has implemented various initiatives to reduce its environmental impact. These strategic initiatives have helped the company remain relevant and ensure long-term growth.


As of the latest available information, Hero Group continues to thrive in the food industry, with a strong presence in various markets worldwide. The company remains committed to its core values of quality, innovation, and sustainability, and it continues to expand its product range to meet the diverse needs of consumers. Hero Group's consistent growth and ability to adapt to changing market trends showcase its position as a global leader in the food industry

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Company Type

Privately Held

Company Size

1001-5000

Year Founded

1886

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