# Hero Within

- **Website:** <https://herowithinstore.com>
- **Primary alias:** `herowithinstore.com`

## Description

Hero Within is a groundbreaking lifestyle fashion brand dedicated to reshaping pop culture fashion through integrated, empowering, and sophisticated designs. Founded by Tony Kim and Michael Lew in early 2016, the brand emerged from a desire to merge geek culture with stylish apparel, primarily inspired by the San Diego Comic-Con. Hero Within began with a collaboration with DC Comics™, later expanding to include popular franchises like Marvel Comics and Star Trek.

With a mission to celebrate the heroism in everyone, Hero Within offers a range of sophisticated outerwear that resonates with the passions of nerd culture, catering to both fanboys and fangirls. The brand prides itself on its core values of integration, empowerment, and sophistication, creating a community that champions change and supports marginalized voices. Through its innovative collections, Hero Within inspires individuals to embrace their inner heroes while making a statement within the realms of fashion and culture. Join the journey and express your fandom with style through Hero Within.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/herowithininc)
- [facebook](https://facebook.com/HeroWithinInc)
- [instagram](https://instagram.com/herowithin)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idDTm1S4fp/w/410/h/65/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774773484338)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDTm1S4fp/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774773484459)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #e60023 | accent |
| Matisse | #136f99 | dark |
| Paris Daisy | #fffa70 | light |

## Fonts

- Asap — asset _(google)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDTm1S4fp/w/1500/h/500/idilIvuiIi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774773484715)

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_Source: <https://brandfetch.com/herowithinstore.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._