# Hertha's Second Edition Fairhope

- **Website:** <https://herthasonline.com>
- **Primary alias:** `herthasonline.com`

## Description

Hertha's Second Edition is a renowned brand offering affordable and luxurious selections of pre-owned designer clothing and accessories for women. With two boutique locations in Fairhope and Mobile, South Alabama, we have been a trusted neighborhood destination for over 25 years. Our clothing boutique is a haven for the fashion-savvy, offering high-end resale items from top designers and contemporary brands, ensuring that our customers always look and feel their best. In addition to pre-owned pieces, we also carry new items like sunglasses, jewelry, and hats from various stores and designers seeking a resale outlet. Founded in 1992 by consignment pioneer Hertha Green, we have expanded to provide a wide range of fashionable options for our customers, with Hertha overseeing the Mobile store and her daughter, Lurleen, managing the Fairhope location. Visit either of our boutiques to discover incredible treasures from brands like Louis Vuitton, Chanel, Ralph Lauren, Anthropologie, and Lululemon, all at up to 75% off retail prices. And if you have unused items in your closet, consign with us for a chance to turn them into cash. Discover the world of affordable luxury at Hertha's Second Edition.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMOUwX0C9/w/1/h/1/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1769537215126)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sycamore | #9c9d40 | accent |
| Mine Shaft | #2a2a2a | dark |
| White | #ffffff | light |

## Fonts

- nectarbrands — asset _(custom)_
- icomoon — asset _(custom)_
- Playfair Display SC — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMOUwX0C9/w/960/h/541/idT6umgSbQ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1651287406859)

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_Source: <https://brandfetch.com/herthasonline.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._