# Heritage Financial

- **Website:** <https://hfpwi.com>
- **Primary alias:** `hfpwi.com`

## Description

Heritage Financial is a financial advisory firm serving individuals and families in Green Bay, Wisconsin, and beyond. Its approach begins with helping clients define what financial freedom and true wealth mean to them, then aligning their resources and plans with those priorities. The firm works with people at different life stages, from young professionals building wealth and managing debt to those preparing for or living in retirement.

Heritage Financial offers financial planning, retirement planning, investment management, tax planning, and estate planning. Its advisors assess clients’ financial situations, develop plans to pursue their goals, and provide ongoing guidance as circumstances change. Investment management includes disciplined, time-tested strategies, while tax planning may identify potential savings or opportunities to restructure. Estate planning services focus on creating comprehensive, tax-efficient plans and explaining how assets may be distributed. For clients with complex needs, Carson Private Client provides one-on-one support.

Beyond creating a financial roadmap, Heritage Financial describes its role as coach, accountability partner, and advocate, helping clients stay focused and make informed decisions throughout their financial journey.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/HeritageFinancialPartnersWI)
- [linkedin](https://linkedin.com/company/heritage-financial-partners-llc)
- [twitter](https://twitter.com/HeritageFinPart)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAO4Mx-EH/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792067986784)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idAO4Mx-EH/w/400/h/110/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792067986674)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lynch | #677f91 | accent |
| Elephant | #0d304a | dark |
| White | #ffffff | light |

## Fonts

- Frank Ruhl Libre — asset _(google)_
- ETmodules — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAO4Mx-EH/w/1500/h/500/idlj8blJFG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792067986992)

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_Source: <https://brandfetch.com/hfpwi.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._