# HIC

- **Website:** <https://hicsurf.com>
- **Primary alias:** `hicsurf.com`

## Description

HIC, short for Hawaiian Island Creations, has been spreading the spirit of aloha for 50 years. It all started in 1971, when founders Stephen and Jimmy Tsukayama opened a small surf shop in Kailua Town on Oahu's Windward coast. Today, HIC has become an icon of Hawaiian surfing, with 16 stores across Oahu, Maui, and Hawaii Island. HIC offers a wide range of authentic Hawaiian surf gear for both locals and visitors. From clothing to accessories, you can enjoy the ride wherever you are with HIC's high-quality products, shipped right from Hawaii with aloha. In addition to their products, HIC partners with other brands and organizations to create local events that enrich the island and surf community. They proudly organize the HIC Pro, an official qualifier of the Vans Triple Crown of Surfing, showcasing the incredible surf talent and waves Hawaii has to offer. HIC also supports the men and women of the US Armed Forces through events like the All-Military Surf Classic and the Ocean Sports and Fitness Day, providing opportunities for military families and Hawaii's keiki to enjoy the sport of surfing. Experience the aloha spirit with HIC and be a part of their legacy that spans half a century.

## Industries

- 🏈 Sports
- 🏈 Water Sports _(under Sports)_
- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [twitter](https://twitter.com/hicsurf)
- [facebook](https://facebook.com/HawaiianIslandCreations)
- [instagram](https://instagram.com/hicsurf)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idZdv5iT3d/w/450/h/450/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1782618866095)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idZdv5iT3d/w/250/h/129/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782618865968)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mahogany | #5f0a0e | dark |
| White | #ffffff | light |
| Pizazz | #ff8a00 | accent |

## Fonts

- var(--typeBasePrimary) — asset _(custom)_
- Helvetica Neue — asset _(custom)_
- sans-serif — asset _(custom)_

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_Source: <https://brandfetch.com/hicsurf.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._