First Day is a brand dedicated to improving wellness and health for families everywhere. Founded by two friends, Alice and Andy, who grew up in California and studied at Yale and Stanford, First Day aims to address unaddressed questions in the wellness industry. Their mission is to support families in raising healthy and happy lives.

They believe that you and your family never stop growing, and they never stop demanding better. To ensure their products are reliable, First Day's team of experts has investigated thousands of clinical studies to separate truth from fiction. The result is a range of wellness essentials designed to complement your daily habits.

They have partnered with leading doctors, scientists, and researchers who not only provide valuable guidance but are also parents themselves. These mentors help shape First Day's mission to build a better future for families and advise on the latest in proactive health and nutrition. Join the First Day family and experience the essentials that will make every day as important as the first