Town of High Level is a brand known for its commitment to emergency preparedness and public safety. They offer a range of products and services to ensure that individuals and communities are well-equipped to handle emergencies and disasters. One of their main offerings is the Alberta Emergency Alert system, which provides critical information about immediate threats and the necessary actions to be taken.

This system utilizes various channels such as wireless public alerts, SMS texts, mobile apps, radio and television broadcasts, and social media platforms like Facebook and Twitter to distribute alerts to the public. The brand also provides guidelines on alert levels to help people understand the severity of different situations. Critical alerts, for instance, are broadcast intrusive alerts that are issued when there is a threat to human life and immediate action needs to be taken.

On the other hand, advisory alerts are non-broadcast intrusive alerts that advise individuals to prepare for possible threats. Town of High Level also collaborates with other agencies like the Alberta Emergency Management Agency, municipalities, and police agencies to ensure effective emergency alerting and response. They work together to issue alerts based on the nature of the emergency.

Overall, Town of High Level's brand is dedicated to keeping people informed and prepared in times of crisis through their comprehensive emergency alert system and collaborative efforts with other agencies