# Avantax

- **Website:** <https://hkfs.com>
- **Primary alias:** `hkfs.com`
- **Employees:** 101+

## Description

Avantax is a financial services brand focused on tax-intelligent investment planning. Founded by a CPA, the company has worked with financial professionals, CPAs, and tax professionals since 1983, helping them incorporate tax efficiency into financial planning and build their businesses. Avantax is now part of Cetera and operates as a distinct community within Cetera Wealth Services, LLC.

The brand supports financial advisors, licensed tax professionals, and other tax professionals with tools, processes, and business resources designed to help them serve clients and pursue better after-tax outcomes. Its offerings include affiliation options for independent broker-dealers, registered investment advisers, and strategic partnerships, as well as onboarding and transition support. Avantax also provides professional development and community initiatives, including a Business Development Team and the Women's Advisor Forum.

For individual clients, Avantax presents tax-intelligent planning and financial services intended to help people feel more confident in their financial plans. The website also offers calculators and educational resources.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_
- 💰 Investing _(under Finance)_

## Links

- [facebook](https://facebook.com/AvantaxWealthManagement)
- [linkedin](https://linkedin.com/company/avantax-wealth-management)
- [twitter](https://twitter.com/Avantax_Wealth)
- [youtube](https://youtube.com/c/AvantaxWealth)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxctTEsNk/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1792067351486)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idxctTEsNk/w/820/h/348/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792067351317)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lucky Point | #20145e | dark |
| White | #ffffff | light |
| Lucky Point | #21145f | dark |

## Fonts

- Source Sans Pro Semibold — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxctTEsNk/w/1500/h/500/idkx9jHg2H.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792067351647)

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_Source: <https://brandfetch.com/hkfs.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._