# HLD | Seoul

- **Website:** <https://hldgroup.net>
- **Primary alias:** `hldgroup.net`
- **Founded:** 2015
- **Employees:** 11+
- **Location:** Seoul, Seoul, South Korea
- **Company kind:** PARTNERSHIP

## Description

HLD | Seoul is a dynamic and innovative creative design practice founded by Hoyoung Lee and Haein Lee. They are dedicated to finding critical interventions for spatial problems and challenges, focusing on producing positive changes by bridging the gap between the current state and full potential of a place. At HLD, the design quest begins by redefining the question of what is critical to impact the lives of people who inhabit a particular location. Unlike other design firms, HLD goes beyond superficial aesthetic improvements, instead providing design services that are driven by creative thinking and practical insights. HLD's expertise goes beyond landscape architecture, encompassing diverse fields of design and analysis. They bring their specialized knowledge and affection for natural beauty and respect for the urban and ecological context of each site. From small-scale tactile expressions to regional visions, HLD values a humble yet fundamental approach that is environmentally and socially responsible. Explore HLD | Seoul's impressive portfolio, including projects such as Urban Prism Park, LH Signature Garden, and the Waterfront Cadence, to witness their commitment to advocacy and innovation by design.

## Industries

- 🏭 Architecture _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [facebook](https://facebook.com/landscapehld)
- [instagram](https://instagram.com/landscapehld)
- [linkedin](https://linkedin.com/company/hldgroup)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKy_AGMbk/w/180/h/180/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773290128337)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKy_AGMbk/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773290128548)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Equator | #dfbd64 | accent |
| Como | #4d8967 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

---

_Source: <https://brandfetch.com/hldgroup.net>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._