# HM Alpha Hotels & Resorts

- **Website:** <https://hmalpha.com>
- **Primary alias:** `hmalpha.com`

## Description

HM Alpha is a hospitality company focused on operating and growing a portfolio of hotels across the United States. Its properties span major hotel brands, including Hilton, Marriott, Hyatt, and IHG. The company’s approach emphasizes integrity, investment in people and infrastructure, and a culture of loyalty, with the goal of supporting associates, welcoming returning guests, strengthening communities, and creating value for investors and brand partners.

HM Alpha manages hotels and pursues carefully selected acquisition, conversion, and new-build opportunities. Its featured properties include Union Station Nashville Westin, La Paloma Hilton Scottsdale, and InterContinental New Orleans. The company also offers career opportunities centered on personal and professional development, collaboration, and service.

Food and beverage is an important part of its hospitality offering. Led by Senior Vice President Tobias Cox, HM Alpha develops restaurant concepts, curates food and beverage programs, and creates guest experiences through seasonal, locally inspired culinary activations. Its teams focus on quality, creative offerings, supplier partnerships, local ingredients, and sustainability practices across food and beverage operations.

## Industries

- ✈️ Travel and Tourism
- ✈️ Accommodation and Hotels _(under Travel and Tourism)_
- 🍔 Food and Drink
- 🍔 Restaurants and Delivery _(under Food and Drink)_

## Links

- [facebook](https://facebook.com/hmalphahotelsandresorts)
- [linkedin](https://linkedin.com/company/hmalpha)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idzwSzXhig/w/820/h/165/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1723315740462)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzwSzXhig/w/306/h/306/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791406665638)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #32c3ef | accent |
| Vulcan | #101323 | dark |
| Desert Storm | #f6f5f4 | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzwSzXhig/w/1128/h/191/idR_QJGuzp.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791406665724)

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_Source: <https://brandfetch.com/hmalpha.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._