# Hobonichi

- **Website:** <https://hobonichi.co.jp>
- **Primary alias:** `hobonichi.co.jp`
- **Other aliases:** `JP3852650005`, `3560.T`
- **Location:** Tokyo, Tokyo, Japan

## Description

Hobonichi Co., Ltd. is a Japanese company that creates places for people to gather and develops content intended to make time more enjoyable. Since its founding on June 6, 1998, the company has published original content every day, alongside planning, editing, producing, and selling products and experiences. Its best-known offering is the Hobonichi Techo, a planner launched in 2001 and used in more than 100 countries and regions; a companion app arrived in 2025. Hobonichi’s activities also include an official project inviting fans to explore the world of the video game MOTHER, lifestyle-focused shopping events and festivals, and Hobonichi School, an app-based learning community where people can meet and learn through conversations. Other offerings include a globe that reveals information when viewed with a smartphone or tablet, a social networking app for sharing dog and cat photos, and a lifestyle brand created with stylist Masako Ito. The company also produces themed Techo and stationery collections, including collaborations with well-known properties, and publishes features and interviews through its content channels.

## Industries

- 🏝 Lifestyle
- 📊 Business and Consumer Services
- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 🍿 Arts and Entertainment
- 🍿 Books and Literature _(under Arts and Entertainment)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idTtJgTeFd/w/118/h/54/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791895748603)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red | #e40012 | dark |
| White | #ffffff | light |
| Deep Cove | #08084e | accent |

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_Source: <https://brandfetch.com/hobonichi.co.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._