Hocus Pocus is a renowned brand that has been in the magic industry since 1976. With its origins in Fresno, CA, Hocus Pocus was founded by Paul Gross, who developed a deep passion for magic at a young age. Today, Hocus Pocus has expanded its reach through its internet-based magic shop, offering a vast assortment of over 10,000 magic items.

At Hocus Pocus, they pride themselves on being able to bring the newest releases from the world's top magicians and magic companies to their customers. They also collaborate with professional magicians to create exclusive effects, making sure that they remain at the forefront of magic effect development. With a personal touch, Hocus Pocus values customer satisfaction and aims to share its extensive knowledge and experience with its clientele.

They offer the largest selection of magic equipment and supplies online today, including vintage and collectible effects and illusions. Whether you're a professional magician, hobbyist, or collector, Hocus Pocus is dedicated to providing you with the best magic effects and unparalleled service