# Markus Hoefinger

- **Website:** <https://hoefinger.com>
- **Primary alias:** `hoefinger.com`

## Description

Markus Hoefinger is a Vienna-based digital transformation expert, entrepreneur and artificial intelligence advocate with more than 30 years of experience building technology businesses and digital experiences. He co-founded Austria’s first internet agency in 1993 and went on to lead companies including useit!multimedia, Pixelpark, PXP interactive and Wunderman/WPP. In 2019, he sold his agency, PXP/X, to Accenture and served as a managing director and Accenture Song lead through 2025. He is now a partner at 3TS Capital Partners, where he leads growth investments in European technology companies preparing to expand internationally. Hoefinger’s work spans digital innovation, artificial intelligence, software, retail and the development of technology ventures. Through articles, interviews and public commentary, he shares perspectives on AI’s impact, changing business models and the future of digital experiences. He also contributes to Austria’s startup ecosystem, including as a jury member evaluating the country’s leading emerging companies. His professional journey connects hands-on technology entrepreneurship with corporate leadership and investment in European tech.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [instagram](https://instagram.com/markushoefinger)
- [github](https://github.com/markushoefinger)
- [twitter](https://twitter.com/markushoefinger)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzyVPnukO/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790898333547)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzyVPnukO/w/180/h/180/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790898333438)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Casablanca | #f8ad5a | accent |
| Congress Blue | #063f90 | dark |
| Picton Blue | #59a8e3 | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzyVPnukO/w/1500/h/500/idHDE6Wchw.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790898333729)

---

_Source: <https://brandfetch.com/hoefinger.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._