# HOIST Fitness

- **Website:** <https://hoistfitness.com>
- **Primary alias:** `hoistfitness.com`
- **Founded:** 1977
- **Employees:** 51+
- **Location:** Poway, California, United States
- **Company kind:** PRIVATELY HELD

## Description

HOIST Fitness Systems is a premium strength training brand based in San Diego, California, USA. They specialize in producing high-quality products for both commercial and home markets. Their commercial products can be found worldwide in a variety of settings, including health clubs, colleges & universities, hotels, community centers, and personal training facilities. Additionally, their products are used in professional sports gyms, corporate fitness centers, government facilities, and military installations. HOIST Fitness also offers a range of home gyms that have received prestigious awards, such as the Men's Health Home Gym Awards and Good Design awards. These home gyms are available for purchase through specialty fitness retailers globally and on the HOIST Fitness website. With a reputation for cutting-edge technology and ease of use, HOIST Fitness products are popular among people of all ages and fitness levels.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [youtube](https://youtube.com/hoistfitness)
- [facebook](https://facebook.com/hoistfitness)
- [twitter](https://twitter.com/hoistfitness)
- [pinterest](https://pinterest.com/@hoistfitness)
- [linkedin](https://linkedin.com/company/hoist-fitness-systems)
- [instagram](https://instagram.com/hoistfitness)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduFlMDHAD/w/662/h/662/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786957057606)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduFlMDHAD/w/350/h/99/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786957057452)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Sea Green | #0a4a6f | dark |
| White | #ffffff | light |
| Lochmara | #0072bc | accent |

## Fonts

- HemiHeadW00-ExtraBoldIt — asset _(custom)_
- Gotham — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduFlMDHAD/w/1500/h/500/id43PqoewW.jpeg?c=1bxid64Mup7aczewSAYMX&t=1712597834251)

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_Source: <https://brandfetch.com/hoistfitness.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._