# Understory

- **Website:** <https://holdbar.com>
- **Primary alias:** `holdbar.com`
- **Founded:** 2022
- **Employees:** 2+
- **Location:** Aarhus, Central Jutland, Denmark
- **Company kind:** PUBLIC COMPANY

## Description

Holdbar is a B2B SaaS startup founded by two experienced tech founders with over 10 years of experience in the tourism and hospitality industry. Our mission at Holdbar is to make experiences better. We are a one-stop-shop for growing your experience business and transforming your passion into profit. Backed by renowned investors, Holdbar offers a complete software solution that covers all aspects of administration, booking, payment, gift and promotional needs for experience hosts and tour operators. Our founders, Lasse Kjær (CEO) and Lars Rasmussen (CTO), bring their extensive industry knowledge and expertise to create an exceptional product and build a strong, fast-growing company. At Holdbar, we value action, ambition, and freedom. We believe in best-in-class execution and iteration, making things happen, and realizing our ideas. We are a team of passionate and ambitious individuals who strive for excellence. Our work-life balance is important to us, and we provide flexibility, freedom, and trust to tailor your work day for both output and happiness. Join our team of talented people and let us help you succeed with your experience business. Contact us today at Holdbar.com.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [instagram](https://instagram.com/understoryofficial)
- [linkedin](https://linkedin.com/company/understoryio)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idh3tbmFaJ/w/820/h/146/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774772029516)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idh3tbmFaJ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774772029622)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| English Holly | #022c12 | accent |
| Holly | #010d05 | dark |
| Seagull | #78c1e8 | light |

## Fonts

- National 2 Condensed — asset _(custom)_
- Agile Sans — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idh3tbmFaJ/w/6336/h/1584/id2tEYIggi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774772030856)

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_Source: <https://brandfetch.com/holdbar.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._