Holly's asset
Holly

@hollycato.com

Leica UK's first Black ambassador, Holly-Marie Cato is breaking boundaries as a photographer, director, as well as a Lightroom Ambassador, working globally.

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Holly-Marie Cato is a renowned brand in the fields of photography and film. As a Leica and Adobe Lightroom Ambassador, Cato brings her expertise and passion to create captivating content. With a background in Architecture, she combines her love for travel and community to capture the way people occupy and interact within their surroundings.


Cato's work takes her across the globe, from Nicaragua to Mumbai, as she seeks out authentic stories of resilience, human rights, and animal welfare. She forms meaningful connections with grassroots-based charities and partners with international brands to showcase their values. Whether she is working commercially or in the documentary space, Cato's bold aesthetic and gracious approach never fail to capture the essence and dignity of her subjects.


Beyond her photography and film projects, Cato engages with the community through hosting sold-out masterclasses and workshops with esteemed institutions such as Leica Akademie London, The Photographer's Gallery, and National Geographic Traveller. Currently, she is co-leading Reframe: The Residency, a program at Southbank that empowers aspiring artists to explore their creative vision. Choose Holly-Marie Cato for authentic and impactful visual storytelling

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