# Hong Leong

- **Website:** <https://hongleong.com>
- **Primary alias:** `hongleong.com`
- **Founded:** 1963
- **Employees:** 10,001+
- **Location:** Town Centre, Federal Territory Of Kuala Lumpur, Malaysia
- **Company kind:** PUBLIC COMPANY

## Description

Hong Leong Group is a multinational conglomerate based in Malaysia. The company has a rich history dating back to its establishment in 1941 by the highly renowned entrepreneur Tan Sri Quek Leng Chan. Initially starting as a small trading company, Hong Leong Group has grown into one of the largest and most diversified conglomerates in Malaysia. The headquarters of Hong Leong Group is located in Kuala Lumpur, Malaysia. This headquarters serves as the central hub for the group's various subsidiaries, businesses, and investment activities. Hong Leong Group operates in various industries, including financial services, property development and investment, hospitality, manufacturing, and infrastructure. The company's main products and services include commercial and consumer banking, insurance, property development and management, investment holding, hotel operation, manufacturing of industrial goods, and infrastructure development. The group has expanded its operations on a global scale through significant investments, partnerships, and joint ventures. It has subsidiaries and associated companies operating in diverse regions including Malaysia, Singapore, China, Hong Kong, Cambodia, and Vietnam. Noteworthy subsidiaries of Hong Leong Group include Hong Leong Bank, Hong Leong Financial Group, GuocoLand Limited, and Hume Industries. In terms of market position, Hong Leong Group is a key player in various sectors both locally and internationally. With total assets amounting to billions of dollars, the company has established itself as a major player in the Malaysian business landscape. Competing with other multinational conglomerates, Hong Leong Group continues to make strategic investments and acquisitions to strengthen its market position. Throughout its history, Hong Leong Group has achieved numerous milestones and undergone significant changes. The conglomerate has made strategic acquisitions and expansions, diversified its business portfolio, and adapted to changing market dynamics. These efforts have helped the company to grow and remain a prominent player in the global business arena. As of the latest available information, the Hong Leong Group continues to thrive and innovate. With a focus on sustainable growth and social responsibility, the company is committed to delivering value to its stakeholders and contributing to economic development. In conclusion, Hong Leong Group is a reputable multinational conglomerate with a diverse range of businesses operating globally. With a rich history, strong market position, and commitment to growth, the group continues to make significant contributions to the Malaysian and global economy.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idwqKI9QUE/w/200/h/31/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789815953545)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #df2326 | accent |
| Madison | #0d376a | dark |
| Wild Sand | #f5f5f5 | light |

## Fonts

- Dax Medium — asset _(custom)_
- Rubik — asset _(google)_

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_Source: <https://brandfetch.com/hongleong.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._